[ Tips ] 一分鐘使用導覽
商品編號： 9-604-063 出版日期： 2003/11/25 作者姓名： Huckman, Robert S.;Pisano, Gary P. 商品類別： Operations management 商品規格： 18p 再版日期： 2010/04/13 地域： United States;Asia 產業： Telecommunications;Electronic components 個案年度： 2001 - 2003
商品敘述：
Describes Flextronics'' evolution from providing outsourced manufacturing services for original equipment manufacturers (OEMs) in the electronics industry to developing entire unbranded products for purchase by OEMs. In 2001, Flextronics began a development program that yielded several unbranded cell phones that--even by the admission of several OEMs--delivered performance comparable to that of branded products at a significantly lower cost. Nonetheless, as of early 2003, no major OEM had yet agreed to purchase any of these phones from Flextronics. As chairman and CEO of Flextronics, Michael Marks must decide how aggressively to pursue full product development.
涵蓋領域：
Product development;Manufacturing;Outsourcing
相關資料：
Case Teaching Note, (5-605-073), 21p, by Robert S. Huckman, Gary P. Pisano
哪些人也有訂購？